The Ultimate Fighting Championship® (UFC) welterweight champion Georges St-Pierre has signed with CAA Sports, a division of Creative Artists Agency (CAA), the world’s leading entertainment and sports agency. Best known for his breadth of skills, varied martial arts styles, and fast-paced, entertaining fights, St-Pierre is among the most popular fighters in the world and widely considered one of the best pound-for-pound fighters in Mixed Martial Arts (MMA). CAA Sports, in conjunction with St-Pierre’s manager Shari Spencer, will represent St-Pierre in his marketing and endorsement initiatives, and will utilize the agency’s vast resources and expertise in entertainment to create unique opportunities for the fighter across a wide variety of platforms, including movies, television, licensing, and digital media.Given his marketability, I've been very surprised that GSP hasn't yet nabbed any major endorsement deals, except for the usual stuff like Affliction. However, CAA could help him hit the big time with corporate America (Canada?), as it represents megastars like LeBron James, LaDainian Tomlison, Derek Jeter, and Tony Hawk.
So who knows what Georges will be pitching? He has shown a love for McDonald's in the past! Just imagine the commercial spot:
"I am Georges St. Pierre and I am not impressed by Burger King's performance. To keep my riddum I eat the quarter pounder with cheese from the McDonald's!"
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